If you have even the teeniest amount of interest in cinema, you’ll almost certainly be aware of the 'recent' trend towards 3D/ stereoscopic – the technology that gives films an added illusion of depth perception, usually by wearing special 3D glasses. And if you have an interest that extends any deeper, you’ll probably be aware of most or all of the following:
1) 3D in film is far from a recent phenomenon.
The Lumière brothers produced a stereoscopic version of their short film L’arrivée du train near the beginning of the last century1. In the 1950s, the stereoscopic feature Bwana Devil marked the start of a significant proliferation of 3D cinema, including Hitchcock’s Dial M for Murder. Despite questions regarding 3D as the future of cinema (not unlike those being raised today), the 2D format remained the mainstay for the rest of the 20th century, with 3D generally restricted to theme parks, IMAX cinemas and the occasional “event” film such as Jaws 3D and Friday the 13th – Part 3.
2) The recent resurgence of 3D is being driven partly as a film industry response to piracy/ home theatres
The film industry had something of a luxury in seeing what piracy and downloads did to the music industry, and knowing that whatever people did with music they would be able do with movies as technological factors such as download speeds & compression technologies improved. It’s interesting to note how the 1950s trend was also driven as a response to a new home-viewing technological threat – in this case television.
3) James Cameron’s Avatar has been seen as a key moment in 3D
Cameron’s much-hyped film was “in the works” for over a decade. In 2000 Sony agreed to help him develop a new 3D camera-system for the film, and at a budget estimated somewhere between $230 - $400 million dollars there’s a kind of feeling that in the hands of a director like Cameron, it’s the true showcase for the kind of experience that 3D can provide.
Avatar (2009)
4) There has been an (inevitable?) backlash against 3D
In particular in the UK, BBC Film Critic Mark Kermode is not a fan.
The debate going on between 3D’s supporters and detractors, has all been fluttering around a central question: “This time round, is 3D is here to stay as the future of cinema?”
Two initial points. Firstly, there is no interesting argument to be had about whether 3D can make a 'bad' film a 'good' film. It can’t.The best such a film can hope for is to be a 'bad' film with 'good' 3D effects, just as we can have a 'bad' film with 'good' lighting or a 'good' soundtrack. Detractors who use this obvious fact as evidence against the 3D innovation are not in any way strengthening their case.
The second point is that 3D in film is here to stay. This is a certainty in the short term as the film industry has just invested too much time and money in upgrading all their production equipment and pipelines and cinemas to give it all up too quickly. But more importantly, we know it won’t go away as it has never truly gone away since the start of the previous century.
So in relation to both of these points, we may wonder whether 3D is a technological shift that will play as fundamental role in the film industry as previous shifts like the move from silent movies to 'talkies', or the move from black & white to colour. Lest we forget, while these kinds of technological advances now seem somehow inevitable or natural in cinematic evolution, the advent of sound in cinema caused a huge backlash at the time.2
Kermode argues that 3D is not anywhere in the league of these advances3, though his impartiality is of course deeply questionable seeing as these technologies were already part of the movies he grew up knowing and loving (I wonder what side he’d have been on in the sound debate?). He argues that if a film like Avatar feels immersive, it’s due to being engaged by all the other elements “the drama, the cg visuals, the picture itself”, and basically that the 3D just doesn’t do all that much.
Having seen both Pixar’s Up and Avatar in 3D, I disagree. Throughout both movies, the 3D depth adds an extra element. But so did the colours. So did the technical direction, so did the soundtrack, and so on and so forth. Pixar make untold subtle innovations in every film they make. Do we 'need' each innovation? Of course not. But each innovation weaves itself into the evolution of cinema (and innovations are of course of both 'technological' & 'artistic' natures, though I hate that divide). So why has there been so much focus on 3D as a game-changer, rather than yet another strand in this evolution?
This focus is not only a result of the film industry’s unfortunate hyperbole, singling out 3D as the most important revolution since Colour, but it is also due to the ammunition that 3D provides to its critics through the way it impacts on our film-watching habits –the need to wear annoying glasses, the need to pay more to watch 3D films and the fact that we can’t yet revisit this experience on the small-screen at home, either legally or illegally.
These are all issues that are being, or will be, addressed as the technologies and economies of scale develop. So when asking “Is 3D the future of film”, are we really trying to ask “What is the future of film”? One can generalise that every innovation in film to date has been connected to this word 'immersive' – making the action in front of you feel more real, more like it’s actually there. In which case, should we be questioning the boundaries of the cinema frame itself? Is our desire to move ever further towards the all-immersive Star Trek Holodeck?
Again, Kermode believes there’s something inherent in the 2D frame that works for cinema. But the filmmaker Peter Greenaway disagrees.
“The screen is only a screen is only a screen; it's only an illusionary space and I would quarrel seriously with Bizan on the knowledge that cinema is a window on the world. What I’m interested in is present tense, non-narrative cinema on multiple screens, to break away from the restrictions in the way we go to the cinema. I’m looking for 360-degree phenomena and I want to get rid of this notion of the single parallelogram, which is very archaic and old-fashioned.” 4 5
Our capacity for imagining the future development of any artistic artform tends to be limited. Films began life pretty much as moving photographs. In that context it’s easier to understand how a technological innovation like sound didn’t seem quite so inevitable.
But crucially, it’s foolish to treat the development of cinema as if it will exist in some kind of artistic vacuum, only evolving on its own self-analysis, for its own self-improvement. In a beautiful synergy, science fiction movies often take ideas floating around in the ether, hypothesise & visualise them and then spit them back out into reality, and the 'holographic' touch interface technology in Minority Report is a good case in point. Like Minority Report, Avatar further expounds upon 3D stereoscopic integration in 'real-life' computer graphical user interfaces. James Cameron himself, speaking at Microsoft’s Advance 08 event last year, said:
“So I'm in some hypothetical territory here. I would like to remind, I like to tug on the hem of Microsoft and remind them that they need to be thinking about some future version of Windows that ships fully stereo-enabled that goes in concert with these devices, and that they should be talking to their technology partners, about this, and I think it's going to happen" 6
The future of 3D in the film industry is co-dependent on the developments of 3D technology in other areas of our lives, from videogames & sports to home computer interfaces & medical applications – all areas in which new breakthroughs in 3D technology are being seen every month.
3D UIs in Avatar (2009)
If 3D stereoscopic becomes a common standard for our home viewing displays, the technology will be there for the taking by every audiovisual medium whether or not they 'drive' the shift, including whatever we know as 'film'.
So while our tastes and desires of course still fuel technological ideals, technological constraints and opportunities have always in return fuelled artistic development7. But crucially, these tastes and desires also allow us the creative freedom to leave a new tool on the table. Black and white films continue to be produced today. Stop-motion is still a popular form of animation, despite the fact that some argue (contentiously) that the same effects could be produced through CG. On a personal level, my most immersive cinema moments in recent times was on an otherwise unremarkable Monday back in 2008, when I took myself to an early afternoon showing of There Will Be Blood. I had the whole theatre to myself and was swept away. 2D cinematic magic.
However, while such traditions will continue to be honoured well into the future, the fact remains that many of the most exciting developments have occurred when a new technology gets driven way past its initial intention - as we know from countless examples from the electric guitar to the internet. 3D stereoscopic is no different. As new innovations cross-fertilise they often stubbornly ignore traditional technological and artistic boundaries. I can’t wait to experience the possibilities as the most creative and accomplished artists get let loose with the new immersive audiovisual tools of tomorrow.
The Immersive i-Cocoon - a revolutionary surround-view display dome
Footnotes
1 The release date of the stereoscopic version of L'Arrivee du Train isn't completely clear, but is sometimes quoted as 1903. See Ray Zone's book Stereoscopic cinema & the origins of 3-D film, 1838-1952 for the backstory.
2 Harry Warner, of Warner Bros Pictures, on hearing of his brother's idea to introduce sound into their movies is memorably quoted as saying "Who the hell wants to hear actors talk?"
3 The Culture Show, 5 November 2009.
7 At the start of the last century, it was a technological platform that changed popular music – the 10-inch 78 rpm record that could hold around 3 minutes of music each side and so gave birth to the 3-minute single.
Some further opposing viewpoints:
Siggraph '08 - Making It Real: The Future of Stereoscopic 3D Film Technology
lovehate - The 3D Movie Resurrection
Time - 3-D: The Future of Movies
Digital Beat - Does Avatar represent the future of movies? Maybe not
The New Yorker - The Return of James Cameron








